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Whitman Homes, an award-winning home builder based in Canton, MA has a dynamic new interactive website that highlights the company’s 23 year building history and the six new communities it is currently building in throughout the South Shore.

The new website features responsive design making it easy for visitors to view the site on any size device, from smart phones and tablets to laptop and desktop computers.  Prospective buyers can also select availability of new homes choosing from location, home style, price and size of homes.

“We wanted our new website to enhance the brand of Whitman Homes that we have developed over the years,” noted Whitman Homes Vice President of Sales & Marketing Tim Porter.  “Carlson designed our new website using professional photography that reflects the custom features of the homes we design and build,” he added.

Another key feature of the new website is the “Call to Action” buttons located throughout the website, encouraging visitors to contact Whitman Homes for more information about floor plans or a specific community.  This enables their sales team to connect directly and quickly with prospective buyers, answering questions and sending information as requested.  It also enables Whitman Homes to build a database of prospective buyers for future communities.

“Whitman Homes has enjoyed strong growth in recent years and customer satisfaction is our highest priority,” said Whitman Homes President Rich Whittington.  “Our new website is an integral part of our sales and marketing program and usually provides the information prospective buyers need when looking for the custom builder they want to build their next home.”

Services Provided

  • Responsive Web Design
  • WordPress
  • Custom community and home listings with search functionality
  • Hosting
  • Illustrated Site Plan
  • Floor Plans
  • Logo Design
  • Brochures
  • Direct Mail

Want to experience this website for yourself?


Whitman Homes Website

Home Page


Whitman Homes Website

Site Plan


Whitman Homes Collateral



Author Rich Carlson

Senior marketing specialist, Rich Carlson, has 44 years of experience working in advertising, marketing, and public relations on national, regional and local levels. In the 11 years prior to founding Carlson Communications in 1989, Rich worked in senior management positions for three prominent real estate developers in New England and Texas, specializing in real estate marketing and sales. Since 1995, Rich has specialized in all facets of marketing senior housing including active adult, independent living, assisted living, memory care and skilled nursing. As a marketing consultant, Rich helps clients achieve their sales goals while strengthening in-house sales and marketing teams with strategic advice on planning and implementing effective marketing strategies. He is a frequent speaker at national and regional conventions and is the author of, "Are You Prepared for the Recovery?"

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