Online Advertising Services

Acquire new leads and customers

Be there when your potential customers are actively looking for your products or services. Search Engine Marketing (SEM), or pay-per-click advertising, is a results-driven and cost effective way to reach your target audience on search engines like Google and Bing.

Today, being present on Google is a must for all companies. Google.com is the most visited website in the world as people go there to research, find and buy products and services. Our team can help you define a Google Ads strategy and optimize your campaigns for success – whatever your goals might be.

If you want to get started with Pay-per-Click or Google Ads, contact us so we can work together to help you achieve your sales and customer acquisition goals!

Defining the right strategy and approach for your business is key for your search marketing program. Competitive analysis, keyword research, ad copy development, location targeting, device targeting – are just some of the components of a search strategy. We will learn about your goals and define the right tactics and approach to meet those goals in a cost-effective way.

Like all online advertising, Google Ads do not work with a “set it and forget it” approach. The competitive landscape is constantly changing, new tools and features are always introduced and your product or service offering may evolve, so ongoing campaign management is vital.

Optimization includes things like bid optimization, researching new keyword themes, continually reviewing and adding negative keywords, removing keywords that aren’t performing well or wasting your budget, testing ad copy messaging, testing landing pages, device targeting and much more.

We also stay up-to-date on the latest features and product enhancements in the search engines to deliver the best results possible and ensure you are staying ahead of your competition.

Real-time performance data in the search engines allows for timely optimization of bids, keywords, ad messaging, budget management and more. We analyze your campaign performance and take advantage of the latest trends and data to make ongoing updates and optimizations. Our client dashboards provide a great way to review results, discuss optimizations, testing ideas and future strategy.