Why Carlson?

At Carlson, we believe that responsive design transcends both the creative and the technical. It’s about how we behave as an agency. It refers to the intuitive, personal, long-standing relationships that we enjoy with our clients.

It’s the fact that, here, you’ll never get lost in the big agency shuffle. And the notion that we will always care more about the percentage of market share you hope to gain than the amount of awards we hope to win (although we have indeed won our fair share.)

For more than 27 years, Carlson Communications has achieved an unrivalled level of expertise in branding real estate developments from lifestyle and resort communities to senior housing and beyond. Today, we have an outstanding reputation for creating dynamic, engaging websites, along with a full suite of strategic marketing solutions, that consistently get our clients noticed and garner impressive results.

Our Team

Rich Carlson, MIRM


Senior marketing specialist, Rich Carlson, has 43 years of experience working in advertising, marketing, and public relations on national, regional and local levels. In the 11 years prior to founding Carlson Communications in 1989, Rich worked in senior management positions for three prominent real estate developers in New England and Texas, specializing in real estate marketing and sales.

In addition to his real estate experience, Rich was the Communications Manager for the United Way of Massachusetts Bay where he coordinated the community relations and annual fund-raising campaigns including films, print and broadcast advertising, collateral materials and public relations. Prior to that, he worked at the national level in Rockville, MD for the Alcohol, Drug Abuse, and Mental Health Administration where his responsibilities included national media relations, conducting health education seminars around the United States and working on the production of public health information campaigns related to alcohol abuse, drug abuse and mental health. As a marketing consultant, Rich has helped clients achieve their sales goals while strengthening in-house sales and marketing teams with strategic advice on planning and implementing effective marketing strategies.

Rich has a bachelor’s degree in public relations from Boston University and a master’s degree from The University of Texas at Austin. He has earned the MIRM, CAASH, and CMP designations from the National Association of Home Builders and is a frequent speaker at national and regional conventions.

Justin DiMucci

Creative Director

Working with Rich and heading the company’s digital marketing and website development is Justin DiMucci, whose web design work during the last 10 years has won Carlson clients national and regional awards.

He is very passionate about keeping up with the fast-paced and constantly evolving digital marketing world. He truly enjoys creating engaging and user friendly websites that help our clients reach and exceed their business goals.

Michelle Barker

Senior Copywriter

Michelle Barker is an award-winning copywriter who has been instrumental in Carlson’s client work, ranging from developing branding campaigns to concepts and copywriting for collateral, websites, direct mail and print, TV and radio advertising. In addition to working as part of the Carlson team since 2001, her 22-year creative career has included working with Four Seasons Hotels & Resorts, Marriott Hotels, American Express, The Islands of the Bahamas, and Cape Cod Potato Chips.

In her words, Michelle believes “good creative should connect with people on a personal level. It should emphasize and/or sympathize with the audience. It should talk directly to them, not at them. It should stem from the inherent drama of the product or service. And, most importantly, it should be true.”

Our Creative Marketing Team

Additionally, Carlson’s creative team includes senior graphic designers, developers, videographers, photographers, SEO interactive specialists and sales center designers who have created national award-winning marketing materials for Carlson clients for over 25 years.

Want to work at Carlson?

We are always looking for top quality creative specialists who are passionate about their work and who enjoy working in a fast-paced environment. Contact us to share your portfolio and see what opportunities we have available.


Certainly, winning marketing and web design awards is gratifying, but doing so just to fill our reception area with plaques and statues seems to be missing the point. At Carlson, we understand that our awards are really your awards. Since first entering award competitions 15 years ago, we’re proud that our clients have won national and regional accolades for the marketing and web designs we’ve created. But, more significantly from a consumers’ perspective, is that many of our senior real estate clients have been recognized as some of the “best of the best” residential lifestyle developments in the country.


The PRISM Awards


NAHB 50+ Housing Council


Sales & Marketing Council
“The Nationals”


Twenty-seven years is a long time, and in the marketing industry, it’s akin to a lifetime or two. Since 1988, we have been truly honored and incredibly proud to partner with an outstanding roster of national, regional and local clients, enabling us to build strong, long-standing relationships that have achieved exemplary results.

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