Tuesday, January 19 | 1:00 – 2:00 PM
Location: North 252
Format: Building Knowledge Session
Level of Content: Intermediate
Appropriate for: 55+ Housing Builders & Developers, Sales & Marketing Professionals
Track(s): 55+ Housing
Speaker(s): Rich Carlson, MIRM, CMP, CAASH, Carlson Communications, NORTHBOROUGH, MA |
Bob Schultz, CSP, MIRM, The International New Home Sales Specialists, Boca Raton, FL
What It’s About:
This session will help you accelerate the decision making process of prospective 55+ buyers by applying the newest marketing tactics and sales techniques to the fundamental strategies that have proven successful for decades. You will analyze real-life examples from an active adult community that created synergy and congruency between sales and marketing efforts and produced extraordinary results. Discover how high performing sales professionals influence and educate today’s baby boomers, and how using technology to measure the effectiveness of your marketing expenditures and sales conversion ratios will fast-track the pace and volume of sales and maximize your ROI.
What You’ll Learn:
- Understand ways to align and harmonize sales and marketing efforts to maximize your ROI.
- Determine a prospect’s level of intent in the buying process and develop interactive sales presentations.
- Utilize a mix of advertising – including print, social media, television and radio – to gain the attention of your target market and accelerate their decision to take action.
Continuing Education: NAHB – 1.00 CE hour(s), NKBA – 0.1 CEU(s)
How to Attend:
Participants must be registered for a full registration package or a 1-day education with expo pass package valid for the day of the session they wish to attend. Seating for Building Knowledge sessions will be on a first-come, first-served basis.