F.H. Perry Builder has a well-earned reputation as a premier remodeling company that concentrates on high-end luxury residences in downtown Boston, Cambridge and upscale suburban communities in eastern Massachusetts. The first stage in our partnership with F.H. Perry Builder was to conduct extensive research, both internally and outside the company to ascertain how members of the team at all levels as well as their trade partners (architects, interior designers, etc.) viewed the company.
In particular, we wanted to go beyond just descriptions of what they did or how they were better or different than other companies offering similar services. We wanted to “dig deeper” and see how their company culture created a standard of excellence that exceeded others’ expectations.
Once this analysis was completed, we then developed a strategy and marketing messages that conveyed both the company culture and their distinct position in the marketplace.