The Marrocco Group is a real estate firm in Winchester, Massachusetts that has earned a stellar reputation for its success in marketing and selling high-end, new construction residential developments. When offered the chance to represent a new oceanfront property in Gloucester, Founder and CEO, Monte Marrocco turned to Carlson Communications for a comprehensive strategy that would capture the “once-in-a-lifetime” opportunity that is Aquarius.
Unlike anything else on the North Shore, Aquarius is situated on what was once a beloved, nine-acre wedding venue that has been transformed into six, unique stunning oceanfront properties offering unrivaled views of the Atlantic, including:
- Single Family: 7,600 square foot, three-story historic mansion with six bedrooms and an elevator
- Single family: 4,300 square foot two-story, custom designed residence with five bedrooms
- Two duplexes, each with two two-story townhomes: 2,600+ square feet, three bedrooms
New construction in Gloucester, especially in such a coveted oceanfront location, is very rare. Most homes are passed down from one generation to the next, which is what makes Aquarius so special. Our partnership with The Marrocco Group focused on creating a marketing campaign that evoked the beauty and essence of Aquarius while speaking to the uniqueness of this opportunity to a very targeted audience and geographic area.