Social Media Marketing Services

Your business might have a variety of goals, but social media marketing can help at every step of the way. We’ll work with you to create a social media marketing plan that combines engaging content best suited to achieve your goals, whether it’s growing brand awareness, driving qualified website traffic or increasing your online leads and/or sales.

Utilizing the right targeting, timely messaging and engaging content, we will build a comprehensive social media strategy for you. From there, we’re constantly optimizing to ensure your campaigns are working to their full potential.

There’s no shortage of shareable content on the Internet.

At Carlson Communications, we lean on our experience to guide creative content that best achieves your business goals. Finding content relevant to your customers and prospects – and combining that with original content – will showcase your brand and keep them engaged and returning to help build relationships for future business.

Once they see value in the content you provide, whether shared or original, they will not only trust you, but they are more likely to become customers or referrals to other prospective customers.

Consumers solicit feedback via social media on a company’s product or service, and expect quick responses. Generating responses and creating proper protocol on how to reply to neutral or negative comments are key to preserving your company’s reputation.

The impact of social media to share information about your product or service requires close monitoring of consumer messages and places a stronger emphasis on customer services than ever before.

In fact, if you provide excellent customer service – before and after the sale – as long as your pricing is competitive, some customers might be willing to pay more to help ensure the peace of mind that your strong customer service provides.

Tracking data is essential to building insights, improving your results, and enhancing your marketing plan. We constantly monitor platform data to make optimizations and ensure your marketing dollars are working as efficiently as possible. We’ll review all metrics relevant to your goals including but not limited to: impressions, engagements, CPM, CPC, landing page views, cost per sale/lead, reach/frequency, etc.

Using those insights, will report on results and make real-time adjustments to your upcoming campaigns to maximize impact. Our consistent reporting on these metrics will demonstrate the ROI of your social efforts and how they fit into your overall marketing plan.