Think print advertising is dead?

Think again.

In fact, according to a recent study by GfK Panel Services, magazines and newspapers have the highest ROI, at 125%, compared with other ad media including TV and digital.

The numbers don’t lie. Print media is a powerful tool for connecting with and influencing your target audience. And it’s something you can’t afford to ignore.

We’d love to discuss how we can help you leverage offline marketing to improve your bottom line.  Contact us today to get started!

Targeted Audience Reach

Whether you’re looking to build more brand awareness, attract new business or recapture the attention of dormant customers, print advertising can help you accomplish your marketing goals.

Local newspaper inserts and magazine ads can reach a wide audience – including those who may not use social media.

And by taking the time to research the profile of a publication’s readers, you can hone in on the customers and prospects that best match your target market, dramatically improving the chance of conversion.

carnegie abbey print ad

The Power of Longevity

Unlike TV, radio or online ads, print advertising doesn’t disappear immediately.  That means your ad will be there for your prospects to refer to again and again, keeping you top of mind and increasing the likelihood that they’ll take action.

This is a benefit you simply cannot get from digital marketing alone.

villages on mount hope bay print ad

A Partnership You Can Count On

The key to effective print advertising is placing your ads in the right media with a message that connects with the needs of your target buyer.

Regardless of the age, gender or socio-economic status of your reader, a strong concept and headline combined with a striking visual will generate quality leads to your website or calls regarding your product or service.

The team at Carlson Communications has extensive experience developing, creating and executing a wide range of print advertising campaigns, including:

  • Magazine, Catalogue, and Newspaper Ads
  • Print Ads (posters, billboards, and more)
  • Brochures and Booklets
  • Collateral Materials (Business Cards, Branded Products, and more)

How Our Print Advertising Services Can Help

  • Develop compelling marketing and branding materials
  • Create dynamic, eye-catching designs to engage your target audience
  • Reach your target audience wherever they may be and stay top of mind
  • Stand out and leave a lasting impression with professional printed materials
  • Track and analyze offline campaign performance
Southport Print Ad

A Multi-Channel Strategy that Gets Results

An effective marketing campaign works best when print is used in conjunction with other media as part of a fully integrated solution. Research has shown that adding print into the advertising mix will increase the ROI of the overall campaign.

We’d love to discuss how we can help you leverage offline marketing to improve your bottom line. Contact us today to get started!

Boston Biomedical Associates has been partnering with Carlson Communications for the past seven years for all of our marketing, web design and advertising efforts.  The Carlson team has been outstanding in providing contemporary designs tailored to our needs and attractive to our clients.  The results have been dramatic and our business development efforts have been greatly enhanced.  Carlson Communications has our highest recommendation.

— Mack Rubley, Vice President, Boston Biomedical Associates

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