Choosing the right graphic design service provider is important. With the visual bombardment the average consumer is exposed to every day, the importance of strong, coordinated graphic design is critical to make your product, service or business stand out… and be memorable.
It Begins with Strong Market Research
Clearly identifying your target market and which color combination of color, lifestyle photos, type fonts and overall design will determine if your visual message will resonate with your intended audience.
At Carlson Communications, we believe branding is much more than visual communications. But ensuring you have a consistent visual application of your company logo, colors and design features can make the difference in how your target market perceives you.
Collateral Materials
Despite the exponential growth of the Internet and application of websites and related online digital marketing today, having a well designed brochure – if only in a digital format – is essential if you want to be memorable.
Signage
Whether you’re marketing commercial or residential real estate or have a retail store that’s competing in a mall or shopping plaza, well designed signage can be the difference in attracting customers to your business. And chances are, those prospective buyers have already “shopped” you online so it’s critical your signage carries the same visual identity that they saw on your website.
Direct Mail
Although the amount of “junk mail” and catalogues can be overwhelming, if a well designed direct mail piece has strong, intriguing copy with visuals that complement and reinforce your marketing message, well designed direct mail can make a difference in the success of your campaign. There are many factors to consider including size, self mailer or envelope, hand addressed or ink jet, even the paper stock – assuming you use paper – can determine the results of your campaign.
Sales Centers and Trade Show Exhibits
These can be effective in communicating your message to your target audience. But whether you’re in a residential new home community sales center or at a bio tech industry conference competing with large pharmaceutical displays and exhibits, the design of your space should reflect the design of your website, reinforcing the visual brand of your business, product or community.
For your free consultation, contact us so we can work together and help you achieve your marketing and sales goals!
The Bainum Communities decided to revamp their websites so the two communities had a more unified look to enhance the company’s brand and reputation as a caring and compassionate community. While this could have been a difficult process, the team at Carlson Communications was very organized and led us through the process easily. The service they provided in both the development of our websites and accompanying marketing materials for each community was exceptional. Their responsiveness to our questions and requests for updates continues to this day and all the while they have provided exceptional customer service. Not only are they knowledgeable in their work, but they also offered suggestions and creative ideas adding pages and features to our websites that have resulted in higher occupancy in each community.
— Ellen Limburg, Director of Marketing, Bainum Communities