Proven Sales & Marketing Strategies that Win Big with Boomers & Maximize Your ROI
Over 200 people attended this one-hour seminar in which I co-presented with Bob Schultz, an international sales trainer with whom I’ve had the pleasure of working on Ron Bonvie’s national award-winning active adult community, Southport in Mashpee, MA. Our presentation focused on the importance of synchronizing your sales and marketing programs to help you achieve not only your sales goals, but also doing so in a way that maximizes the return on your investment. Using such tools as Google Analytics and working with a sales team that is dedicated to tracking the profiles of their prospects and buyers are key factors in getting the information you need to determine the ROI of your marketing expenses.
Please view the slides of our presentation below.