After experiencing such a tumultuous year, there’s probably never been a better time than now to stop and reflect on what’s going on in your life, both personally and professionally. This message is timeless and appropriate for everyone…so enjoy the next 30 seconds. As we enter 2021, it might help you put things in perspective.
When January approaches each year, there’s a natural tendency for business owners to say, “It’s time to update the marketing plan and prepare a new budget based on our sales goals for the coming year.” While these are important things to do in running any business, I suspect they are often done out of habit, without much attention being given to the bigger picture…. the “why” behind the “what” that needs to get done and “how” you are going to do it.
The same could be said for setting your personal goals for the coming year.
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